We think that SEO is so important that we’re going to give you this article’s key takeaway first. Here it is:
“IT HELPS YOUR SMALL BUSINESS TO BE NOT SO SMALL”
Only if you have no interest in growing or maintaining your business, can you rightfully ignore SEO. If those things are important to you, please take note carefully. P/S: if you’re not sure what SEO is, tune in here. At the most fundamental level, here’s five (5) top reasons what SEO can do to help you grow your business…
1. Be Visible
This one’s a no-brainer. The easier you are to find on Google Malaysia, the more likely you are to sell your product or services. It’s definitely worth investing in the time and effort on your time to save your potential customers time on theirs.
2. To Earn Credibility & Trust
Ranking higher in the organic search results signals to your searchers that you’re the top dog in your industry.
Just think about it this way. If you search for hotel to stay on your vacation, you’re more likely to trust the first result than you’re the twenty. No doubt, it’s the first result on Google, the first name on the list. Furthermore, it’s the top dog and that means a lot.
3. To Increase Traffic
Being on the top of Google simply increases amount of traffic you receive. Still in doubt? Check out these mind boggling stats provided by this study.
#1 Ranking Position: 32.5%
#2 Ranking Position: 17.6%
#3 Ranking Position: 11.4%
#4 Ranking Position: 8.1%
#5 Ranking Position: 6.1%
As soon as you get to the second page of results, less than 1% of users are clicking into your website.
However, one might ask: What about SEM that instantly tops off the Google Rank?
With SEM, the Pay-Per-Click (PPC), you pay Google to show your advert on its site. As soon as you stop paying Google, your advert disappears and the traffic dries up.
SEO, on the other hand, is designed to last. With SEO, your ranking is based on all the hard work you’ve conducted previously that includes all the content you’ve created, links you’ve built and on-site optimisation you’ve completed.
Also, that work doesn’t disappear overnight and neither does the traffic.
Conclusion: If you improve your SEO and secure a good ranking position, you can sit back and watch the traffic roll in for months or years without doing anything at all.
More often this feature has been neglected by most digital marketers on the market but it is extremely useful to grow and scale your business to next level.
In short, Retargeting is a feature you may utilize in Facebook to target those visitors whom have either visited your website or leave your website with a loaded cart.
With the implementation of SEO, more searchers will gradually find and click into your websites to have a look. From there, you are able to remind the past visitors of their loaded cart or simply your presence.
5. Your Competitors Are Doing It
In this technology era, the easiest way for you to outshine your competitors is to improve your SEO effort and get better click rate into your websites, then only tell all the stories about how great and useful your products and services are. Therefore, it is crucial to remember that you have to take action and improve on SEO for your business, otherwise you are losing ground to a competitor who is.