First thing first, do your small business have a Facebook Page?
And, are you using it to its fullest?
In fact, there are many ways to utilize a Facebook page for your small business rather than posting updates only.
Let’s take a look at this example before we dive into deeper sections of this article —> Zawara, a Malaysia-based e-commerce that specializes in modern clothing for Muslim Women. They managed to earn 70% increase in traffic and 50% conversion rates through Facebook Ads.
1. Testimonial and Review Section
In this technology era, most likely everyone of us will do that one thing before making purchases; You’d google for the e-shop or the product that you like to check its reputation, testimonial and review.
Facebook page comes in handy as it allows your past visitors or buyers to leave a feedback for your business, which acts as a reference for your potential customer.
2. Engage with your customers
This is somehow the most crucial way for you to utilize your Facebook page. Your customer is composed of a variety of people, which includes but not limited to fans of your content, fans of your business, potential customers, current customers and existing customers.
As the 80/20 traditional rule concerns, 80% of your content should be allocated to your audience, and 20% should be for your business (sales, marketing, self-promotion, etc.).
80% of Malaysia’s internet users are on Facebook. With a placement of an interesting ad on their news feed, it can easily attract their attention to click into your Facebook Page instead of keep scrolling to no end. Furthermore, you can definitely create your ads to reach to your desired audiences only, however, this particular skill isn’t equipped by most of the page admins; AND WE ARE PROUD TO SAY WE DEFINITELY MASTERED IT.
4. Giveaway + Promotion = Leads
As long as your marketing strategy on the Facebook is interesting and it brings benefit for them, BOOM! Your promotion post will absolutely gone viral as more fans and participants share the post for you, thus increase your chance to get qualified leads and higher conversion rates for your store.