Are you interested to boost your Facebook Marketing In KL? Keep reading this article.
No one will notice that their contents on posts are sucks until you are told; those contents are not deserved to be believed by the public. Have you ever doubt yourself: why your contents are not persuasive to the public? Do they believe you?
There are a lot of useless contents on Facebook and everywhere. You can see them everywhere; maybe you are one of the creators.
Questions should always come to your mind when reading your own article:
- What topic are you discussing?
- Are the points fulfilling audiences’ needs?
Please take note on these mistakes that new writers commonly do:
#1: Same topic, same answer.
Blog posts have the most common topics which are written by a lot of writers. You can easily find the same topic and no doubt their contents are alike. If all the blog posts that tell the same information that can simply find through google search, then those are weak one. Not only the topic been dealt with, but even the angles taken are too familiar. Every post is expressing the same topics and same meanings. Readers like to look into fresh topics and interesting contents. If you want to let your customers look into your posts and Facebook Business Page, you have to create new topics that are interesting and valuable to them.
#2: Pointless introductions.
There are some weak contents can be found in the posts, especially the first paragraph. Every intro in the posts is always pointless. Some of the writers are trying to increase the word counts of the article, there will be longer intro and conclusion. These paragraphs will be skipped by the readers and they will focus on the points. Therefore, in order to attract the readers read through the passages, the intros must be included some important information that will bring value to the customers and readers!
Learn more about Facebook Marketing here!
#3: Clunky design
Your posts are clumsy and it is hard to understand for the readers. The layout should be simple and differentiate well in each paragraph.
In addition, it is published in an out-of-date manner as using the old technologies. These old technologies have limitations in creating design and layouts. Therefore, as a good blog posts writer, you should always keep your knowledge up to date in terms of design and page layout.
Furthermore, it contains overused or inappropriate typefaces that are not attractive enough to stay the readers. The colour of whole layout, designs, themes, are very important for their first impressions. When it attracts readers, they will read through your posts and remember your webpages.
You might be interested too: 5 Ways That You Need To Know About Facebook Ads For Facebook Marketing In KL.
#4: Focus on length
You can always see most of the blog posts are discussing on the topic, yet they will always out of topic as they want to achieve a targeted word counts. They focus on the length of the posts instead of the contents.
The average word count for a post is around 2000 to 2500 words. However, writers like to add more explanation into passage in order to make it longer but sometimes, they will run out of topics. All the contents can be extended by add more details and further explanation rather than discussing the same contents.
Therefore, writers have to stay alert and keep reading while writing the posts. STAY FOCUS.
#5: Read like journal entries
Before going into the latest trends, most people write the blogs alike the online journal. This way of writing has been using in the past and it looks normal to the readers. Journal entries are more likely as school articles and newspapers topics. It is getting bored for the online readers especially women. Women’s most favourite kind of articles are more to fashion, make up and work out. These kinds of articles should be written in interesting way and design in attractive colours.
Other than, people like to write their dairy and thoughts in a blog. To be honest, who cares about your daily life experience? You are famous and people is interested about your life and thoughts. You need to know what are contents supposed to be in your posts.
In order to place these posts into your website, you need to know what you want to express to the readers and what they would like to know.
People like to ‘attack’ the competitors when launching their own products in order to get attention from the public. For example, Uber uses aggressive campaigns to break into new market. Similarly to Grabcar in Malaysia, it advertises a lot in the Malaysia city in order to compete with Uber.
It is such negativity in the market yet it does attract the attention of the publics. Yet, it works. You can do anything that can help to gain competitive advantage as long as it does not hurt your company’s reputation. In other words, negativity brings advantages to you when using in a right way.
However, please do not let these negative way of advertisement ruins your reputation. Using it in decent way can boost your business’s exposure. It is important to control yourself when you are doing the advertisement whether on your websites or facebook pages.
#7: Visitors stay less than two minutes; on average
Do you ever wonder the average amount of time visitors are staying on your website. You can actually install the Google Analytics to check the data of the visitors. Through this way, you can actually know if your posts are fulfilling the readers’ interest and the popularity of your websites. You can always improve for your current posts with better topics.
For most traffic sources, anything less than two minutes is bad. If you are at less than one minute, then your content is repelling people. You can do better. You need to try on many articles in order to know what kind of topics attracts your readers and which topics can attract them to stay longer. From the data, you can actually know your performance on these articles and keep improving yourself from each.
#8: You’re writing for you
Be sure when you sit down to write content (or your hired writer does it for you) that you start by putting yourself in your customer’s shoes. The blog posts, landing pages, and web content is NOT for you. It’s for your target market. Spend a lot of time thinking about what they need and what they want to know.
#9: Boring images
It is not visually engaging. Instead of posting a photo of an event’s promotional poster or restaurant’s menu, try a picture of the event or menu item with engaging copy to support the promotion. Be descriptive but not salesy! Bad content might say, ‘Enjoy a delicious cocktail at this restaurant,’ versus ‘Tacos + margs make for the happiest of hours.’
#10: Your posts read like journal entries
Not too long ago, most people used their blog as a sort of online journal, where people took a few minutes every day to write down their thoughts. But blogs have evolved beyond that. Now they’re more like online magazines, with highly polished content.
If your posts look more like “Dear Diary” than a magazine you would see at the newsstand, you’ve probably got a problem.
#11: You Think Research Is Something Other People Do
Even if you have something great to write about, you still have to research. Giving people the wrong information is a cardinal sin to bloggers, so make sure that you always have all your facts straight. If not, at best, your readers will think you’re a joke. At worst, you could open yourself up for lawsuits. Just avoid it, and do your researches before you write and post.
#12: Paragraphs, Lists and Subheadings are Foreign Territory to You
You can be the best writer in the world, and have the most interesting content around. However, if it’s all presented in one solid block of text, I can guarantee you, no one will read it. Break your content up, and make it easier to look through by using bullets and numbered lists, breaking text into paragraphs, and using subheadings. Make it easy for people to read your content, and they’re more likely to do just that.
Once upon a time, the Internet was a small, elite place. There was even a website that used to list all the new sites on the fledgling World Wide Web. These days, however, it’s less like a small village, and more like a gigantic city, with people from around the world. People have choices about what they follow online, and that means that now, more than ever, your content needs to be great.
Even though the Internet may seem to have an anything goes policy, there are some strict unwritten rules about what makes a good site or blog. The good news is that you, and anybody else, can learn those rules, and apply them to your blog to increase its popularity.
Of course, you still have to have something interesting to say, but understanding the technicalities can help ensure that there are people who will listen. So before you blindly launch your blog or website, take the time to learn the rules. It’ll make building a successful blog a whole lot easier.
A good piece of article will definitely attract followers for your Facebook page. When they are interested in your writing, they will remember your brands. Therefore, in order to boost your Facebook Marketing In KL, you should always come out with a good contents.
If you are a ‘newbie’ for Facebook Marketing, you can read this article: Facebook Marketing in KL: A Basic Guide for Beginners