Nowadays, business owners are trying to expand their business on Facebook, from the smallest to largest corporations. However, Facebook isn’t a one-option-fits-all site. There are Facebook Group and Page that are used to organize the business, which one is the best to boost your Facebook Marketing For KL? Continue reading this to find out.
Facebook Page and Group are totally different things and they have their own benefits. You have to identify which one suits your products and business more to fully utilize it. Let’s see what are the differences between Page and Group so that you can make a correct decision.
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Facebook Page is designed to act more like a personal profile for businesses, public figures, and organizations.
Facebook Page can gain unlimited number of fans unlike personal profile that can only make maximum 5,000 of friends. All in all, it is a very good platform for an online company for your business. Although it’s very similar to a basic profile in structure and function, the intention is for the actual page to become the entity.
Furthermore, connecting with a page allows a user to closely follow the brand. Yet, it works similarly and as easy as your personal profile. This is because pages are also verified for authenticity and can help a brand develop a deeper level of trust. The only thing makes you confuse is how to boost your posts. Learn more about better Facebook Marketing For KL here!
Benefits of Facebook Page
As a company owner, you should have kept in mind that who is your target market. So to Facebook, you also have to know who you should target to sell your products. Even if you don’t know what is your target market, Facebook page can help you to find the right one including your competitor’s.
Find your right audience
Furthermore, your audience can be identified using Facebook Insight that will collect information whom have liked your page. The information that you have collected included ages, locations, interests and etc and you will identify who is your target market. Once you have decided who is your target market, you can customize your posts and updates specify for them. This is a great way to steer your business in the direction it needs to go in order to grow and reach more potential customers.
Boost your brand awareness
According to Entrepreneur, Facebook page will help you to boost brand awareness. This is because your page should be named as your company name or the products. It can be easily noticed by the Facebook active users if it is an official page name. Brand building is so important in today’s competitive market. You have to build your brands up by posting interesting content in your business page. This is really helpful for expanding your customer reach. Thus, managing your business page well will definitely increase awareness and bring people to your brand. In addition, you might also keep your customers’ loyalty.
Facebook Group (Facebook Marketing For KL)
A Facebook Group is invented for group communication such as sharing their thoughts and opinions. They let people come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.
Anyone has a chance to create a group and everyone can also join any groups that they desire. However, every group can set its privacy to control the group members.
Furthermore, you can create events, upload pictures/video and share files within a Group. Then, you can invite any of your friends to join your events. Also, you can create a discussion in the group for the members to comment their opinions.
Facebook group has its own function, but it is not suitable to set its as your business platform. However, some users like to use it as a trading center. They create it for the sellers and buyers to sell their products and buyers to look for what they want. It provides opportunities for smaller retailers to sell their products. For certain group admins, they require the sellers to pay for the entrance fees especially for groups that have a lot of members.
Therefore, if you are planning to sell products, you should identify what kind of platform you prefer to promote. But before that, you have to understand the advantages and how it works. Then decide which one is suitable for your company.
Benefits of Facebook Group:
Provides personal engagement
Majority of Facebook pages are lack of that type of personal engagement with their clients. Yet, a right discussion can take off because it’s not as intimidating as a business page.
Most consumers don’t want to join the conversation on a post made by a business, but if it’s in a group setting, that barrier is removed. It gives you the opportunity to be more personal. You are the face behind the group, not a company name and logo. Consumers want to engage with a person, not a company.
Not every group member is going to jump on your offer immediately, but if you remain value-focused, you will see group members join that want to receive more of your content. I am a member of several Facebook groups, and I have been converted on pinned posts in the past simply because of the value offered within the group.
Many of business owners like to create a business group that focus on e-commerce focused group. This is a great platform for the online business owners to sell and promote their products. Furthermore, it is a business group to bounce ideas, share experiences, and ask questions. Therefore, buyers and sellers can always communicate when they have any questions.
Moreover, online business owners can always announce their offers of products in the group. This will not only boost their business but also attract more people to join the group. When the members increase, the sales within the group will also increase.
In a nutshell, when you are planning to create one Facebook Page or Group for your business, you might consider your marketing strategies. If you are selling variety types of products, you might consider to create a group. However, if you are providing services or focusing on branding, you may consider to create a page. It is a very good online platform for branding as long as you design it very well. Hope this article will help to boost your Facebook Marketing.
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