Business owners should understand the advantages and disadvantages of Facebook Advertisement to advance your Facebook Marketing In Malaysia.
What is Facebook Advertisement?
According to Simplymeasured, it is an advertisement created by a business page on Facebook. It serves up to Facebook users based on their activity, demographic, device use, advertising and marketing partners-supplied information.
Trust us, if you’d fully utilize Facebook Advertisement, it would boost your Facebook Marketing In Malaysia.
Why are Facebook Ads important?
Facebook Ads are so important for branding as it can reach extra customers and exposure. In addition, it has more options for targeting audiences according to the brands and products that they are advertising. For every single brand that advertises on Facebook, it’s also important to be able to segment social media performance by paid vs. organic activities.
How Paid and Organic Likes Are Calculated
Paid and organic Likes are broken out within Facebook Insights’ Like Sources.
Like Sources can be viewed within the Insights tool or the Insights data export, where the number of unique people who liked your Page are broken out by location.
You can find the following three sources of paid Likes within Like Sources:
- Mobile Ads
- Sponsored Stories
The sum of these three sources represents the total number of paid Likes for your Page.
How to Use It
When you advertise on Facebook, it becomes more difficult to report on audience growth that is driven organically.
However, it’s important for social marketers to understand the impact of paid advertising. And so, you should avoid attributing paid Likes to successful community management tactics.
Facebook Advertisement benefits your Facebook Marketing when you use it correctly. However, there are always advantages and disadvantages for Facebook Ads that you have to know. Understanding the pros and cons of Facebook Advertisement will help you to avoid mistakes for Facebook Marketing.
Advantages of Facebook Advertisement:
#1: Large amount of users!
Active online users are you main and most potential customers. Therefore, you should keep in touch with old customers and advertise to attract new customers. Having a good relationship with customers will help to expand your business and expose your branding to the whole Facebook.
In order to attract consumers consistently, Facebook advertisement is the worthiest, cheapest and most effective! If you want to boost your Facebook Marketing in Malaysia, you have to start with this.
#2: Facebook Ads is the cheapest and last longest.
According to internet marketers, Facebook advertisement is the cheapest compared to the other advertisement services. Even the other online advertisement costs more than Facebook Ads, not to mention those on the road.
Furthermore, once you make the Facebook advertisement, you can keep it longer. For example, when you created one, you can advertise it whenever you want. You can advertise the same post for a day or even a month, or use it again after months.
Consistency will make a huge different when doing business.
Most of the business owners use Facebook Messenger for business communication, click here to read more about How to Use Facebook Messenger for Business. [Malaysia Edition]
#3: Newsfeed and Friends’ activity.
Newsfeed of the active user is a good platform to expose your advertisements. When you post is made as sponsored, it will appear on their Newsfeed that you targeted.
Therefore, it is important that every time you create one, it should be attractive one. You need to catch their eyes when they are scrolling the Newsfeed.
Furthermore, friends’ activity is getting more helpful as technology improved. This is because when one likes your page, the friend will see it on their Newsfeed. When more and more activities pop up, your products will expose to more people.
#4: Filtering Of Potential Client
Facebook advertisement has the competitive advantage among the advertising services in term of targeting audience. Business owner can choose their target audience accordingly to their products and categories. This is different from the other advertisements that can’t focus on their target market. Therefore, it can be said that your budget will be worth spending on Facebook advertisement rather than any other else.
However, even when you are given a chance to choose, you have to make a right decision. If you are interested to help on your Facebook Marketing in Malaysia, click here to read more about Top 5 Ultimate Facebook Ads Guide.
#5: Higher Possibility To Become Viral.
Facebook has served as a home of viral videos, photos, posts, and even creative ads! When your advertisement is attracted when the users are scrolling, it means the ads is interesting and creative. In addition, your ads should be informative to let them understand at first sight. If you think you have a very creative mind and some unique ideas, contact management team now and place your ads!
Disadvantages of Facebook Advertisement:
#1: Can Be Difficult To Catch One’s Attention.
It is true that Facebook has a huge amount of active users in the world. Yet, they might be too busy to pay attention on your advertisement especially when they see ‘sponsored’. Therefore, you have to make your advertisement as attractive as you can such as short video.
#2: Negative Comments Appear Everywhere.
You can easily receive a lot of negative comments from your previous customers on Facebook. For example, if your customers have tried the products but turned out unexpected result, they can always comment on your posts. Hence, those potential customers will lost their confidence on you. Therefore, it would be advise that avoid promoting products that even you are not confident at.
Even though it is a risk for business owner yet it actually provide feedback in a good way. Think wisely when you are creating an ads.
#3: Competitions Everywhere
As we have said previously, Facebook is very cheap and easy for advertisement and so you will meet a lot of competitors. For example, when there is one kind of products on trending, you will always see a lot of ads appear on Facebook; same goes to your business.
In order to gain competitive advantage, you have to be unique and trustworthy to let your customers stay. However, your business will keep going up when you have loyal customers.
#4: Facebook Marketing Takes Time And Resources.
In order to maintain your business page, you need to spend most of your time, resources and energy. This is because you not only need to reply inbox and comments whenever you receive but also doing research. You have to keep an eye on others’ advertisements to improve yourself; creativity has no limits, there is always better one than yours.
Therefore, if you want to make your page as good one, you have to learn from others all the time and improve yours.
In addition, in order to have a good rate for your page, you have to response the messages and comments as soon as possible. This is because Facebook management can detect how active you are when replying customers.
If you want to boost your Facebook Marketing In Malaysia, you should improve your techniques when managing your page. When a Facebook page is managed well, you will give potential customers confidence. When your ads attracted customers, they will like your page. More likes, more famous.